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Thea Knight

Thea Knight is a Senior Behavioural Strategist who specialises in bringing behavioural insights to life for communicators. With over 10 years’ experience in communications and an MSc in behavioural science, Thea can apply a unique set of expertise to communication challenges.

Thea applies behavioural science insights across a range of industries, including healthcare, energy, technology and human resources. Most recently, she led an award-winning experiment to show how empathy can lead to behaviour change. She worked to create ‘Wheelswap’, the first ever use of virtual reality to change both driver and cyclists behaviour on the road.

Thea is a passionate believer in the need for simple and clear communications. Check out her TED talk on how to avoid corporate jargon.